WHAT COMES NEXT
The Story Led Here. The Science Explains Why.
Six organic ingredients. Handmade in small batches in Ocala, Florida. 30-day money-back guarantee.
Our Story
Founder, Believer, Husband, Community Builder, Carnegie Medal Nominee: Every batch of Unearth starts and ends with Daniel.
The reason he started is probably exactly what you'd guess.
Before The First Batch
It Started With His Own Skin
Dry, flaky patches behind his ears. Tight, rough skin across his forehead and elbows.
Everything he tried either irritated his skin or didn't work. The only thing that helped was lathering himself in coconut oil — which wasn't exactly practical.
Then he tried beef tallow. It worked better than anything before.
Which led to —
BEFORE HIS OWN
Which One To Buy
Tallow worked, but raw tallow isn't something you want on your nightstand. So he went looking for someone who'd already made it better.
THE SEARCH
The More He Looked, The Worse It Got
The word "organic" was everywhere in the marketing. Missing from the label. Brands skimping on the star ingredient. Cutting tallow with cheaper oils and calling it pure. The misleading claims sent him deeper into the science of what actually makes tallow work on skin, and what processing destroys.
THE DECISION
So He Made His Own
If nothing on the market met the standard he'd trust on his own skin, he'd make something that did. Starting with ingredient sourcing. Hundreds of formulation rounds later, the first version worked. Customers saw real results.
But the formula had a problem.
The Formula.
The Rebuild
The original formula included honey. Over time it introduced graininess in texture and unwanted greasiness on skin. The product was working —but the experience didn't match the results
In September 2025, the formula was rebuilt from the ground up. Old labels and packaging destroyed. New formula. New label. The honey was removed. The texture was fixed. The results stayed.
THE STANDARD
Six Ingredients. Nothing Without a Function.
Every ingredient has to earn its place. If it doesn't perform, it goes. Six USDA certified organic ingredients. No water. No preservatives. No emulsifiers. Nothing without a function. Handmade in small batches in Ocala, Florida.
If it isn't good enough to eat, it doesn't ship.
THE VALIDATION
The Formula, Pressure-Tested
Daniel set the standard. Then he brought in the credentials to challenge it. An organic chemist with a Ph.D. and a dietary scientist with a background in chemistry. Both independent. Both brought in to validate the formula, verify the sourcing logic, and confirm the science behind every ingredient choice.
The standard didn't change. It held.
THE NAME
Earned, Not Given
We almost lost the name before the first jar shipped. "Unearth" was already held by Boots Company PLC — a company owned by Walgreens.
A year and a half of legal fighting later, a small brand from Florida won against a multinational corporation.
Officially registered March 31, 2026.
